Case Study: a home health care provider boosts leads and SEO visibility with Whittington Consulting

Home Health Care Provider boosts leads 149.5% with Whittington Consulting

A home health care provider faced significant challenges with its online presence, including a low website conversion rate of 0.39%, a fragmented site structure, and poor SEO performance. These issues hindered its ability to capture and route leads to its hundreds of local locations, a problem exacerbated by the COVID-19 pandemic. The provider engaged Whittington Consulting to implement a digital optimization and lead generation strategy.

Whittington Consulting executed a comprehensive solution involving SEO and website optimization, user experience enhancements, and a new HIPAA-compliant lead capture and routing system. They also managed paid search campaigns and implemented advanced performance tracking. The results were substantial, including a 137% increase in website visits, a 149.5% rise in home health leads, and an 88% increase in sessions on the redesigned homepage. This work by Whittington Consulting laid the groundwork for the provider's sustained growth and improved patient acquisition.