Case Study: Gather Workspaces boosts tours, members, and revenue with Whittington Consulting's inbound marketing and sales enablement

Gather Workspaces boosts tours 67% with Whittington Consulting

Gather Workspaces, a rapidly-growing co-working business, faced challenges in generating quality leads and connecting marketing efforts to sales revenue. Their process only targeted prospects ready to sign immediately, and their community managers lacked sales automation, making it difficult to meet quotas. They engaged Whittington Consulting to launch an inbound marketing strategy using HubSpot to address these issues and deliver measurable results.

Whittington Consulting implemented a solution using HubSpot to nurture leads at every stage of the funnel with multiple offers, automate lead management by location, and create custom dashboards for transparent reporting. Despite the impact of COVID-19, their efforts delivered a 12x ROI, a 33% increase in active members, and over $950,000 in attributable annual revenue for Gather Workspaces. The vendor's strategy also significantly accelerated pipeline velocity.

Gather Workspaces