Case Study: Elder Research achieves 10x more sales opportunities with Whittington Consulting

Elder Research grows new sales opportunities 10x with Whittington Consulting

Elder Research, a leading data science firm, faced challenges with an underperforming brochure website that failed to generate new business opportunities or reflect their thought leadership. Without a digital sales funnel, they were unable to identify visiting companies or capture leads, resulting in low traffic. They engaged Whittington Consulting to revamp their website into a sales tool using HubSpot marketing and sales software.

Whittington Consulting implemented a new digital sales funnel backed by behavior intelligence, which included analyzing user needs, turning existing content into strategic sales tools, and integrating HubSpot for detailed prospect reporting. The solution provided by Whittington Consulting dramatically increased web traffic from 90-110 to 300-500 visits per day within nine months and generated a 10-fold increase, averaging 20 new sales opportunities per month.

Elder Research