Case Study: Dominion Energy Economic Development boosts lead generation with Whittington Consulting

Dominion Energy Economic Development reaches 20 states with Whittington Consulting

The customer Dominion Energy Economic Development, a division of a major energy provider, faced a challenge as its critical economic development information was buried deep within its main corporate website, missing key audiences like business owners and site selectors. This outdated and hard-to-find content failed to generate leads organically or provide a professional platform for its sales team. They partnered with vendor Whittington Consulting to build a new, targeted microsite.

Whittington Consulting designed and built a user-friendly, lead-generation-focused WordPress microsite for Dominion Energy. The solution featured strategic calls-to-action for rate quotes and an easily updatable CMS. The result was a high-performing site that the sales team is proud to share, which successfully captures economic development leads and provides the tracking data needed to secure new business.

Dominion Energy Economic Development