Case Study: Chase Medical Research increases clinical trial participant recruitment by 330% with Whittington Consulting

Chase Medical Research increases Facebook leads by 330% with Whittington Consulting

Chase Medical Research, a clinical research organization, faced challenges with recruiting qualified participants for its numerous trials. Its outdated, non-mobile-friendly website had low conversion rates, and its rudimentary Facebook advertising used generic creative that resulted in a high cost per lead. Partnering with Whittington Consulting, the company sought to update its website and implement a more effective digital strategy to drive qualified leads at a lower cost.

Whittington Consulting implemented a highly targeted strategy, which included a modern, conversion-focused website overhaul and tailored Facebook advertising campaigns. The vendor tested various ad messaging, images, landing pages, and audiences to determine the most effective approach for each therapeutic area. As a result, Whittington Consulting helped Chase Medical Research increase its online patient intake by over 330%, generating 426 leads in six months compared to 99 previously. The cost per booking also decreased by over $1,200.

Chase Medical Research