Case Study: BoxLogix Automation exceeds lead goals with Whittington Consulting

BoxLogix Automation hits yearly lead goals in months with Whittington Consulting

BoxLogix Automation, a turnkey provider for distribution operations, had a dated website that failed to generate qualified leads or convey its world-class capabilities. Their challenge was to create a site that could track leads, clearly communicate their value, and merge two company divisions. Whittington Consulting was engaged to address these issues, including a homepage that lacked user-centric design and a complete absence of effective calls to action.

Whittington Consulting implemented a data-driven solution, rebuilding the website on HubSpot to track visitors and leads. They developed a new content strategy and used behavior intelligence tools to improve the customer experience. The result was a complete overhaul that merged the two company sites and alleviated brand confusion. The new website significantly outperformed sales goals, generating enough leads within just a few months to meet their entire annual target.

BoxLogix Automation