Case Study: a B2B firm boosts organic traffic and doubles leads with Whittington Consulting

B2B Firm boosts organic traffic 46% with Whittington Consulting

The customer, a B2B professional services firm, was facing declining web visibility and inefficient PPC spend. Their service pages suffered from low organic search rankings, weak user engagement, and a conversion rate of just 1.07%. They engaged Whittington Consulting to perform SEO enhancements and conversion-focused copy optimization to address these challenges.

Whittington Consulting implemented a comprehensive SEO and conversion optimization strategy. This included thorough keyword research, optimizing over 50 pages with strategic meta descriptions and title tags, and refining copy with strong calls-to-action. The results for the B2B firm were significant: a 45.94% increase in organic traffic, a 106.5% increase in form submissions, and a 93% increase in marketing-qualified leads. Several service pages even saw traffic growth exceeding 1,800%.