Case Study: a multi-state senior living provider triples clinical job applications with Whittington Consulting's always-on social ads

a multi-state provider in the senior living sector triples job applications with Whittington Consulting

A multi-state provider in the senior living sector faced clinical staffing challenges due to high turnover and wage competition. Their traditional recruitment methods were struggling to maintain visibility. They enlisted Whittington Consulting to implement a targeted social media advertising strategy to build a steady talent pipeline.

Whittington Consulting created hyper-targeted, always-on Meta ad campaigns, retargeting sequences, and boosted organic posts. This solution generated a 233% increase in completed applications and a 66% decrease in cost-per-application. The strategy provided the client with a sustainable and efficient model for clinical recruitment.