Case Study: a multi-location specialty medical practice boosts web traffic and referrals with Whittington Consulting

a multi-location specialty medical practice grows website traffic from 4,000 to 69,000 visits per month with Whittington Consulting

Whittington Consulting helped a multi-location specialty medical practice that wanted to become the premier regional practice and increase physician referrals. The challenge was enhancing their reputation and marketing their physicians' expertise to the community to make patients more comfortable with referrals, as their existing website and online presence were underperforming.

The solution involved a complete website overhaul with professional photography and the implementation of an SEO-focused blog, with Whittington providing ghostwriting services for the physicians. The results were dramatic: monthly website traffic grew from 4,000 to over 69,000 visits. One key blog article outranks Harvard Health and WebMD, drawing 48,000 monthly visitors alone, and blog reads exceed 59,000 per month, creating a new referral channel where website visitors now directly request appointments.