Case Study: Nuveen Real Estate launches W Edinburgh with Whitewall Marketing project management support

Nuveen Real Estate manages B2B communications with 30+ companies using Whitewall Marketing

Nuveen Real Estate required additional project management support for the W Edinburgh hotel development, specifically for direct FF&E procurement, signage packages, locally sourced art, and B2B communications management. Whitewall Marketing was enlisted to provide these expert project management services.

Whitewall Marketing sourced and managed third parties for direct packages and art, liaised with suppliers, and worked with local artists. They also managed a 'Design A Room' competition with Scottish art schools. The results included bespoke furniture and custom art installed throughout the hotel, successful styling procurement, and the management of B2B communications with over 30 companies.

Nuveen Real Estate