Case Study: Derwent achieves a modern, sustainable retail park signage rebrand with Whitewall Marketing

Derwent refreshes 1 retail park signage system with Whitewall Marketing

The customer, Derwent, faced the challenge of outdated and inconsistent signage at Strathkelvin Retail Park. They appointed vendor Whitewall Marketing to create a modern, sustainable brand identity that would improve the visitor experience and align with the site's wider redevelopment.

Whitewall Marketing delivered a complete signage and branding package, featuring a new logo and sustainable materials. The solution included reusing existing structures and specifying energy-efficient LEDs. The result was a fully redeveloped, cohesive signage system that improved wayfinding and visitor experience. The project successfully balanced design quality with sustainability for Derwent.

Derwent