Case Study: TriCare Achieves Lower Lead Costs with WhiteSpace Marketing

TRICARE cuts lead costs from $300 to $80 with WhiteSpace Marketing

TriCare, one of Queensland's leading aged care providers, engaged WhiteSpace Marketing after becoming dissatisfied with their previous digital advertising agency. The challenge was unacceptably high lead costs from Meta and Google Search campaigns, exacerbated by a lack of fresh creative assets and strategic management from their former provider.

WhiteSpace Marketing implemented a full-funnel strategy, auditing and relaunching campaigns across Meta and Google with entirely new, custom-built creative assets and copy. By employing a data-driven approach with varied ad formats and targeted retargeting, WhiteSpace Marketing dramatically reduced costs, cutting the Meta lead cost from $300 to $80 and the Google Search lead cost from $200 to $70 while generating more leads.

TRICARE