Case Study: Bishopp builds a standout employer brand with WhiteSpace Marketing

Bishopp unifies employer branding across 3+ channels with WhiteSpace Marketing

The customer, Bishopp, Australia's leading regional outdoor advertising company, faced a challenge in articulating its authentic employer brand to support growth. Their internal and recruitment communications did not reflect the company's innovative and energetic culture, making it difficult to attract the right talent and unify their team. WhiteSpace Marketing partnered with Bishopp to address this by defining their employer brand.

WhiteSpace Marketing conducted in-depth interviews to uncover the company's core values, which led to the creation of the "Make Your Mark" campaign. This flexible messaging framework was rolled out across billboards, digital content, and internal communications. The solution from WhiteSpace Marketing resulted in improved internal engagement, the attraction of values-aligned candidates, and a consistent, proud employer brand for Bishopp.

Bishopp