Case Study: Electica achieves faster scaling and higher release velocity with Whitesmith fractional CTO and AI enablement

Electica boosts output to 3.5 releases per week with Whitesmith

Electica, a company specializing in political campaign advertising, faced challenges scaling their self-serve ads platform. Their product team, rich in domain expertise, needed senior technical leadership to prioritize their roadmap and establish consistent release processes. They engaged vendor Whitesmith for fractional CTO services to provide strategic direction without disrupting their team culture.

Whitesmith implemented a solution that included shifting to one-week sprints and integrating AI tools into workflows. This provided the structural discipline Electica needed, resulting in a massive increase in output; they averaged 3.5 feature releases per week, far exceeding their goal. The vendor's fractional CTO also acted as a central communication hub, creating alignment between business goals and technical execution and fully enabling the team with AI to prepare for high growth.

Electica