Case Study: Circuit achieves 5x MAUs and a successful Series A with Whitesmith

Circuit grows monthly active users 5x with Whitesmith

Circuit, an all-electric shuttle service, faced the challenge of scaling its user base and improving its app's mediocre ratings while preparing its tech infrastructure for rapid growth, all without compromising its goal to raise Series A funding. They engaged vendor Whitesmith for strategic product consultancy and an embedded tech team to help transition into a product-led company.

Whitesmith implemented a fully integrated product team that established a clear vision and a continuous feedback loop, linking customer insights directly to executive decisions. This solution enabled Circuit to achieve a 5x increase in monthly active users, dramatically improve its app store ratings to nearly 5 stars, and increase passenger numbers by 366%. These results positioned Circuit to successfully raise $11 million in Series A funding, with Whitesmith continuing to play a key role in their ongoing product development.

Circuit