Case Study: Red Helix raises awareness of its cyber expertise with Whiteoaks International

Red Helix boosts key message coverage by 200% with Whiteoaks International

The customer, Red Helix, a leader in cyber security and network performance, faced the challenge of being primarily known for network optimization after a rebrand. They needed to increase awareness of their cyber security expertise for the SME market and required a PR partner with specialist knowledge of the cyber industry. They engaged vendor Whiteoaks International for a targeted campaign.

Whiteoaks International implemented an integrated content campaign to highlight Red Helix's cyber expertise. The results significantly exceeded visibility targets by 58%, achieved a 200% increase in key message coverage, and reached an audience of over 16 million. This successfully raised greater awareness of Red Helix's unique delivery of affordable, enterprise-level cyber security for SMEs.

Red Helix