Case Study: Enghouse Interactive achieves greater brand awareness and lead generation with Whiteoaks International

Enghouse Interactive boosts brand awareness with Whiteoaks International, securing 83 media placements

Enghouse Interactive, a developer of customer engagement solutions, sought to amplify its brand awareness and drive sales lead generation across multiple sectors. To meet this challenge, they partnered with their long-standing PR vendor, Whiteoaks International, to implement a strategic public relations campaign.

Whiteoaks International executed a multifaceted PR and social media strategy for Enghouse, which included building media relationships, creating industry-leading content, and news hijacking. This solution successfully secured 83 media pieces, exceeding the coverage target by 133%, and surpassed the key message target by 139%. The campaign significantly raised brand awareness and credibility for Enghouse, leading to higher conversion rates and a faster sales cycle.

Enghouse Interactive