Case Study: Local TV Network secures conditional licence renewal with Whitehouse Consultancy

LTVN secures conditional licence renewal for 34 stations with The Whitehouse Consultancy

The Local TV Network (LTVN), an industry body for local digital television, faced significant uncertainty as the licences for all 34 local TV stations were due to expire in 2025. They engaged The Whitehouse Consultancy for support in creating and implementing a public affairs strategy to protect the sector's interests ahead of a government consultation.

The Whitehouse Consultancy developed a compelling narrative and executed a targeted political engagement campaign. This included launching an industry report, hosting a well-attended parliamentary reception, and placing thought leadership articles. As a direct result, the government confirmed conditional licence renewal as its preferred option. The campaign also elevated LTVN's profile, leading to an invitation to advise the Media Minister on the future of UK television.

Local TV Network (ltvn)