Case Study: Minerva Biotech achieves global market entry for VScan test kits with Whitehead Agency Group

Minerva Biotech introduces VScan rapid test kits into 3 major markets with Whitehead Agency Group

Whitehead Agency Group assisted Minerva Biotech, a Canadian biotechnology company that had developed a line of rapid infectious disease test kits. The challenge was to introduce this new VScan product line and build its brand awareness on a global scale.

The solution implemented by Whitehead Agency Group involved developing all product information, including brochures and packaging, and creating a series of high-impact trade advertisements. As a result, Minerva Biotech successfully launched its VScan diagnostic kits into major international markets, including China, India, and Africa.

Minerva Biotech