Case Study: Minerva Biotech achieves global market launch for VScan rapid test kits with Whitehead Agency Group

Minerva Biotech - Customer Case Study

Minerva Biotech partnered with Whitehead Agency Group to help introduce its VScan line of rapid infectious disease test kits, including products for HIV, hepatitis, and TB, to global markets. The company needed support building brand awareness and presenting the product clearly to trade and end-user audiences.

Whitehead Agency Group developed the full product information suite, including trade brochures, end-user brochures, and product packaging, and backed the launch with high-impact trade advertising. As a result, Minerva Biotech successfully introduced the VScan line into major international markets, including China, India, and Africa.

Minerva Biotech