Case Study: City Dental Center revitalizes its brand and boosts patient bookings with Whitehead Agency Group

City Dental Center - Customer Case Study

City Dental Center, a prominent dental practice in Toronto’s East End, was held back by an outdated brand image, poor exterior signage, and a Flash-based website with weak navigation. Whitehead Agency Group was brought in to help modernize the practice’s presence and support growth through branding and web improvements.

Whitehead Agency Group delivered strategy, branding, logo development, exterior signage, staff uniforms, stationery, and patient information materials, along with a new website. Almost immediately, the updated signage and website drew in people asking if the practice was new, and more importantly, they started booking appointments; the agency then extended the campaign with subway posters and direct mail to build awareness and increase patient consultations.

City Dental Center