Case Study: City Dental Center boosts patient bookings with Whitehead Agency Group

City Dental Center books appointments almost immediately with Whitehead Agency Group

Whitehead Agency Group rebranded City Dental Center, a prominent dental practice in Toronto's East End. The customer's challenge was an outdated image that inhibited growth, characterized by poor exterior signage and a website built with Flash that featured poor navigation.

The solution implemented by Whitehead Agency Group included strategy, branding, logo development, and its application to signage and uniforms, plus new stationery and a new website. Almost immediately after the new signage and website were implemented, new patients from the neighborhood began booking appointments. Subsequently, Whitehead Agency Group implemented outdoor subway posters and a direct mail effort to build top-of-mind awareness.

City Dental Center