Case Study: Wiise achieves 7.1X launch ROAS and 1,000+ users with Whitehat Agency

Wiise launches cloud ERP with Whitehat Agency, driving 1,000+ users in 90 days

Whitehat Agency was engaged by Wiise, a new cloud ERP platform backed by Microsoft, KPMG, and Commonwealth Bank of Australia, which faced a significant challenge. The product had no public website, no sign-up funnel, and no existing demand, yet it needed a global launch from the Microsoft Ignite keynote stage in a very short timeframe.

To solve this, Whitehat Agency designed and built a full enterprise marketing website with direct integration into the live ERP, allowing visitors to sign up and use the product immediately. They also executed a multi-channel paid launch campaign on Google and Meta. The results were exceptional, achieving a 7.1x return on ad spend, acquiring over 1,000 users directly into the ERP within 90 days, and an 8.2% website conversion rate.

Wiise