Case Study: VOOM achieves $9.4M in online car sales in 30 days with Whitehat Agency

Voom drives $9.4M in online car sales in 30 days with Whitehat Agency

The customer, Voom, aimed to revolutionize how Australian SMEs purchase fleet vehicles by eliminating the need for dealership visits. Their challenge was to build an enterprise-grade, secure online buying platform from scratch and launch it with paying customers within a strict 30-day window. Whitehat Agency was engaged to deliver this platform and a full-funnel growth marketing strategy.

Whitehat Agency built Voom's platform with integrated live inventory and a secure checkout, then executed a launch playbook that included pre-launch campaigns and targeted paid ads. The results were $9.4 million in online car sales from approximately 100 vehicles in the first 30 days. Whitehat Agency also delivered a 3.6x return on ad spend and an exceptional 93% checkout completion rate.

Voom