Whitehat Agency
71 Case Studies
A Whitehat Agency Case Study
The Green Elephant, an operator of family-owned early-learning centers, faced a challenge where its strong local reputation was not translating into online visibility or tour enquiries. Their existing Google Ads campaigns were inefficient, using broad keywords and generic landing pages that failed to convert. Whitehat Agency was engaged to address these issues.
Whitehat Agency implemented a hyper-local strategy, rebuilding the Google Ads account by suburb and age group and creating dedicated landing pages for each center. They added full-funnel remarketing and conducted CRO sprints. This solution drove a 983% increase in leads, a 1,560% surge in conversions via Meta Ads, and reduced the cost per acquisition by 30%.