Case Study: Tego Insurance achieves 300+ qualified leads in 90 days with Whitehat Agency

Tego Insurance generates 300+ leads in 90 days with Whitehat Agency

The customer, Tego Insurance, faced the challenge of generating leads in Australia's highly competitive and expensive medical indemnity insurance market, where clicks cost over $25 each. Their website funnel was inefficient, with a low quote-start rate, slow mobile load times, and content that did not align with search intent. The vendor, Whitehat Agency, was engaged to address these issues using Google Ads and other services.

Whitehat Agency implemented a solution that treated paid and organic search as one funnel. They rebuilt the site structure around practitioner intent, improved page speed and user experience, created specialty-specific Performance Max campaigns, and developed authority content. This approach resulted in over 300 qualified leads, an 18% increase in conversion rate, a 37% lift in traffic, and over 130 page-one keywords, including the valuable "medical indemnity insurance" term, all within 90 days.

Tego Insurance