Case Study: NRL.com outranks Fox Sports and adds 3M visitors with Whitehat Agency SEO

NRL.com outranks Fox Sports and gains 3M visitors with Whitehat Agency

The customer NRL.com faced the challenge of being consistently outranked in organic search by its competitor, Fox Sports, while its own performance was throttled by a restrictive Telstra CMS platform. The goal was to win back audience share by achieving higher search rankings.

Whitehat Agency implemented a solution by first migrating NRL.com to a modern, SEO-friendly platform. They then executed an aggressive technical SEO and content strategy. This approach resulted in NRL.com ranking for over 500 keywords on page one of Google, overtaking Fox Sports on key terms, and achieving a 58% year-on-year increase in organic traffic, which equated to an additional 3 million visitors.

NRL.com