Case Study: MadeComfy achieves +15% traffic and page-one rankings in four weeks with Whitehat Agency

MadeComfy recovers SEO and boosts traffic 15% in four weeks with Whitehat Agency

Whitehat Agency was engaged by MadeComfy, a short-stay property management company, after a website rebuild inadvertently wiped out their existing SEO and rendered their Google Ads budget ineffective. The launch of their new site had reset their search rankings and left ad groups underperforming, with some ads even being disapproved.

The agency implemented a combined SEO and Google Ads recovery program. Whitehat Agency re-optimized pages for target keywords, built new content, and fixed on-page foundations while also pausing weak ad groups and rewriting disapproved ads. As a result, MadeComfy achieved page-one rankings for 5 of their 10 target keywords, with two at #1, and increased overall site traffic by 15% within just four weeks.

MadeComfy