Case Study: Lo-Fo Pantry achieves 197 enquiries and 27 page-one keywords with Whitehat Agency SEO and CRO

Lo-Fo Pantry drives 197 enquiries in 90 days with Whitehat Agency

Lo-Fo Pantry, a brand offering low FODMAP products for those with digestive sensitivities, faced a significant challenge with its online visibility. Despite having a unique product range, its search presence was low in the competitive and trust-sensitive health and diet sector, leading to minimal traffic and untracked enquiries. Whitehat Agency was engaged to address these issues through an SEO and Conversion Rate Optimisation programme.

Whitehat Agency implemented a strategy focused on high-intent search terms, rebuilding the site's structure and content to rank effectively. They also optimized the user experience to guide visitors from education to enquiry. This solution drove 197 new enquiries and achieved 27 page-one keyword rankings within 90 days, alongside a 39% quarter-over-quarter increase in website traffic for Lo-Fo Pantry.

Lo-Fo Pantry