Case Study: Johnny Bigg achieves 4X social ROI and 39% organic revenue growth with Whitehat Agency

Johnny Bigg lifts organic revenue 39% with Whitehat Agency

Johnny Bigg, a leading Australian menswear brand, faced the challenge of scaling its online revenue without diluting its brand identity. Their paid media returns were under pressure, organic visibility was lagging behind retail growth, and they were conceding high-intent search traffic to larger marketplaces. They engaged Whitehat Agency for an integrated growth programme to address these issues.

Whitehat Agency implemented a unified strategy combining SEO, paid social, and conversion rate optimization (CRO). The solution rebuilt their paid social campaigns for a 4X return on investment, expanded their organic footprint by targeting high-value keywords, and streamlined the on-site user experience to reduce funnel friction. This approach delivered a 39% lift in organic revenue and achieved 166 page-one keyword rankings within just six months.

Johnny Bigg