Case Study: Jetstar achieves 140K+ plays, 22K voucher redemptions and 11K new bookings with Whitehat Agency

Jetstar drives 140K+ plays and 11,000+ bookings with Whitehat Agency

Jetstar, a major airline, wanted to re-engage a younger audience that was not responding to its traditional promotional marketing. The challenge was to move beyond standard discounts and create an entertaining experience that would drive real commercial value in the form of voucher redemptions and new bookings. They hired Whitehat Agency to develop a solution.

Whitehat Agency designed and built a branded, mobile-first arcade game where players could earn real travel vouchers. This core experience was supported by a full-funnel campaign including teaser content and paid media. The solution delivered exceptional results for Jetstar, including over 140,000 game plays, 22,000 voucher redemptions, and more than 11,000 new bookings added to their database.

Jetstar