Case Study: Financial Advice Association of Australia achieves zero-loss domain migration and 34% organic growth with Whitehat Agency

Financial Advice Association of Australia grows organic revenue 34% with Whitehat Agency

The Financial Advice Association of Australia (FAAA) faced the high-stakes challenge of migrating its website from fpa.com.au to faaa.au without losing any of its valuable organic search equity. In a tightly regulated finance niche, they partnered with Whitehat Agency to execute a domain migration with zero tolerance for traffic or ranking loss.

Whitehat Agency implemented a comprehensive domain-migration playbook, beginning with a deep pre-migration audit and a complete 301 redirect map. After the cutover, they shifted to a growth sprint involving internal linking and content consolidation. The result was a complete success: the new domain saw zero traffic loss and instead achieved a 34% increase in organic revenue, a 25% rise in leads, and over 200 keywords ranking on page one of Google within just four months.

Financial Advice Association of Australia