Whitehat Agency
71 Case Studies
A Whitehat Agency Case Study
Diabetes Australia, a leading national non-profit for diabetes advocacy and support, faced challenges with its organic search performance. Fragmented SEO efforts, weak technical foundations, and ineffective lead capture meant the organization was being outranked on critical health queries by competitors. They partnered with Whitehat Agency to implement an enterprise SEO program.
Whitehat Agency executed a comprehensive strategy involving technical SEO fixes, content optimization, and conversion tracking. The solution successfully generated 3,739 new health enquiries, delivered a 43% year-on-year increase in website traffic, and achieved a 3x return on investment. The program also secured over 7,000 page-one keyword rankings, dramatically increasing Diabetes Australia's visibility for those seeking vital health information.