Case Study: Coogee Bay Barrel achieves 50% revenue growth in 90 days with Whitehat Agency

Coogee Bay Barrel lifts revenue 50% in 90 days with Whitehat Agency

Coogee Bay Barrel, a coastal bottle-shop with a loyal local following, faced the challenge of stalled online sales. Their eCommerce engine was failing to reach new customers, as travellers searching for craft beer delivery rarely found them and big-box chains dominated organic search results. Whitehat Agency was engaged to address these issues with Google Ads and SEO services.

The solution implemented by Whitehat Agency was a 90-day blended program. They rebuilt Google Ads campaigns around drink-occasion intent and implemented a local-first Smart Shopping strategy. For organic growth, they executed technical SEO fixes and created content to attract a food-and-travel audience, alongside conversion UX lifts like a one-page checkout. This approach delivered a 50% revenue lift from Google Ads, a 38% surge in organic revenue, and a 36% increase in first-time visitors for Coogee Bay Barrel.

Coogee Bay Barrel