Case Study: Awake Academy achieves 5.3X ROAS and 395 new students with Whitehat Agency

Awake Academy grows 5.3X ROAS in 90 days with Whitehat Agency

Awake Academy, founded by world champion surfer Layne Beachley, faced the challenge of its outdated brochure website throttling growth. The site had a high bounce rate with no way for visitors to try before buying, its organic search presence was limited to a few brand terms, and paid advertising lacked proper tracking, making ROI unproven. The Whitehat Agency was engaged to address these issues.

The Whitehat Agency implemented a full digital solution including a brand evolution, a custom mobile-first website build with a learning management system, content production, an SEO sprint, and a ROAS-driven paid media strategy. This approach delivered significant results for Awake Academy, including a 5.3x return on ad spend, 395 new student registrations in the first quarter, and 50 new page-one keyword rankings in just 90 days.

Awake Academy