Case Study: ALDI achieves sub-2-second loads and 17% higher engagement with Whitehat Agency

ALDI boosts engagement 17% with Whitehat Agency

The customer, ALDI, a leading Australian retailer, faced a fragmented experience for its media partners. Their system for sharing campaign assets and brand guidelines had become a disorganized patchwork of files and links, lacking a single source of truth and proper version control. They enlisted Whitehat Agency to build a purpose-built platform to solve this challenge.

Whitehat Agency designed and built Aldi Unpacked, a custom media partner hub engineered for speed, security, and a partner-centric user experience. The solution achieved sub-2-second page load times and a 50% improvement in page speed. This resulted in a 15% lower bounce rate and a 17% increase in user engagement, providing partners with a fast, reliable, and secure home for all campaign assets.

ALDI