Case Study: Caplan’s Appliances improves online customer experience and CRM automation with Whitecap

Caplan’s Appliances boosts page views 95% with Whitecap

Caplan's Appliances, a family-run premium appliance retailer, needed to modernize its outdated online presence to match its exceptional in-store customer experience. Their legacy website required external developers for all updates, which slowed down their ability to launch promotions. They turned to technology vendor Whitecap for a solution involving website design and Microsoft Dynamics 365 CRM to gain greater control and integrate their business functions.

Whitecap implemented a new WordPress website with a Web Application Firewall for security and ease of use, allowing Caplan's marketing team to make updates internally. They also developed a custom .NET application to automate the management of over 7,000 products and integrated Microsoft Dynamics 365 CRM with Power Automate to streamline lead capture and sales workflows. As a result, the client saw a 95% increase in page views, an 84% rise in mobile visits, and could create new web pages three to four times faster than before.

Caplan’s Appliances