Case Study: Wondo boosts user conversion with WhiteBox

Wondo boosts user conversion from 50% to 80% with WhiteBox

Wondo, a leading urban mobility integration platform in Spain, faced a challenge in improving user conversion rates after its merger with Moovit. Many users were abandoning the registration process. WhiteBox was engaged to help maximize the use of this extensive data.

WhiteBox implemented an unsupervised clustering algorithm on geospatial data to deduce user locations and segment them by area. This analysis helped redesign the registration process. As a result, WhiteBox helped increase the user conversion rate from 50% to 80% and revealed important geographic patterns for focusing business efforts.

Wondo