Case Study: ProMálaga achieves a smarter tourism data platform with WhiteBox

ProMálaga (Malaga City Council) builds an interactive tourism dashboard with WhiteBox to unify 3 transport data sources

Promálaga, the municipal entity for the city of Málaga, faced challenges in urban management due to the city's rapid economic and tourism growth. To better serve startups in its acceleration programs, ProMálaga engaged WhiteBox to create a tool that would provide integrated access to valuable tourism data.

WhiteBox analyzed and cleaned vast datasets from the city council, ranging from weather to transport statistics, to create a coherent database. They then built an interactive dashboard to visualize this data and inspire practical solutions. The result was a transformative tool that enabled incubated companies to enrich their offerings and integrate advanced data analysis into their services, representing a qualitative leap for the local tourism sector.

ProMálaga (Malaga City Council)