Case Study: The Hunter Museum of American Art makes art more accessible with Whiteboard

The Hunter Museum of American Art transforms its digital presence with Whiteboard

The Hunter Museum of American Art, which believes art should be accessible to everyone, partnered with Whiteboard to transform its digital presence. The museum's challenge was to create an inviting, exploration-centric online platform that would drive in-person visits while making art accessible to all, regardless of their background or location.

Whiteboard addressed this by designing and developing a new website focused on the user's journey of discovery rather than just transactions. The solution included a transformed navigation, curated content, and authentic photography capturing real visitor interactions. The result is a digital platform that reflects the emotional experience of being at the museum in person, making visitors feel like part of an ongoing cultural conversation and successfully extending the museum's welcoming mission online.

The Hunter Museum of American Art