Case Study: TED scales ideas worth spreading with Whiteboard

TED scales ideas worth spreading with Whiteboard, driving a 20% conference conversion rate

TED, a nonprofit focused on spreading ideas, faced a challenge with digital infrastructure that couldn't scale with its global ambitions. Its disconnected websites were limiting the impact of its conferences, climate initiatives, and innovation programs. TED partnered with Whiteboard for a comprehensive digital transformation that included brand strategy, web design, and development to overcome these constraints.

Whiteboard implemented a multi-year, multi-platform solution that transformed how TED operates. The results were significant, including catalyzing $3.1 billion in funding for The Audacious Project, achieving a 20% conversion rate for conferences, and building a powerful organizing infrastructure for the TED Countdown climate movement. Whiteboard's work fundamentally changed how TED scales its mission and connects ideas with a global audience.

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