Case Study: Smile Train increases brand awareness with Whiteboard

Smile Train benchmarks U.S. reach with Whiteboard in a 2024 pilot campaign

Smile Train, the global leader in cleft care services, sought to increase its brand awareness among key supporters. To help further its mission, the vendor Whiteboard partnered with them to benchmark potential reach within the U.S. market.

Whiteboard implemented a pilot awareness campaign for Smile Train. The goal of this solution was to measure and establish a benchmark for the campaign's reach, laying the groundwork for future expansion efforts.

Smile Train