Case Study: IEX Group modernizes digital experiences with Whiteboard

IEX Group updates web content in minutes with Whiteboard

IEX Group, a financial technology company, faced the challenge of creating modern and effective web presences for its parent company and three subsidiary tech companies. Each brand required a unique approach to communicate its value and build trust with specific end users. They partnered with the vendor Whiteboard to undertake this comprehensive digital experience project.

Whiteboard developed tailored solutions for each IEX Group subsidiary, including building robust Webflow templates for IEX Exchange to enable easy content updates by marketing teams. They crafted clear technical communications for swXtch.io, balanced approachability with depth for IEX Cloud, and built a flexible editorial architecture for Square Edge. The result was a suite of effective platforms that positioned IEX Group as an industry leader and saved teams significant time, with updates that previously took developers hours now being completed in minutes by internal teams.

IEX Group