Case Study: Hearing First raises awareness of newborn hearing with Whiteboard

Hearing First raises newborn hearing awareness with Whiteboard in 2025

Whiteboard partnered with Hearing First, an organization focused on newborn hearing, to address the challenge of raising awareness about the critical importance of hearing for brain development. Despite hospital screenings, this importance is often missed or ignored by new mothers, which can delay important developmental milestones for their children.

The solution implemented by Whiteboard was a comprehensive awareness campaign strategy grounded in research. This included developing audience personas, journey mapping, and creating multi-channel assets featuring babies in playful contexts to mirror mothers' dreams for their children's futures. Whiteboard also produced a digital hub resource to guide parents from awareness to diagnosis, creating a rich resource for navigating this critical milestone.

Hearing First