Case Study: Flame Broiler Reinvents Its Brand Identity with Whiteboard

Flame Broiler refreshes brand identity across 135 stores with Whiteboard

Flame Broiler, a fast-casual restaurant chain, faced the challenge of expanding from a beloved regional brand into a national success without losing its familiar, local feeling during a generational leadership transition. They approached the vendor Whiteboard for help with brand strategy and a visual identity system to act as a catalyzing force for growth in new and existing markets while honoring their legacy.

Whiteboard conducted comprehensive research to understand customer drivers and identified key cultural shifts. Their solution included developing a new descriptive tagline and a visual identity that leveraged the brand's Korean roots to clarify its healthy food offering. The new brand identity successfully honored the family's legacy while making the brand more relevant to the next generation of diners, though no specific measurable impacts were detailed in the provided text.

Flame Broiler