White Unicorn Agency
35 Case Studies
A White Unicorn Agency Case Study
SaunaSpace had a revolutionary at-home sauna and light therapy device, but they struggled to clearly articulate this new wellness category. Most people couldn't see the light, and the brand needed a transformative presence to break through the market noise. They engaged White Unicorn Agency for services including brand positioning, digital strategy, and advertising creative.
White Unicorn Agency repositioned SaunaSpace as an aspirational wellness brand, reimagining its website and overhauling its digital presence with compelling storytelling and rich visuals. This strategic rebrand and digital overhaul delivered significant measurable impact, driving a 27% total growth in revenue and a 44% growth in Q4 following the new strategy. The partnership with White Unicorn Agency lasted 1.5 years and strengthened SaunaSpace's position as a category leader.