Case Study: NHS Devon boosts HANDi App downloads with White Space Advertising

NHS Devon boosts NHS App downloads 216% with White Space Advertising

NHS Devon needed to create a high-profile online awareness campaign for its HANDi Paediatric Child Symptom Checker App. The challenge was to demonstrate the app's benefits in order to reduce pressure on its Emergency Departments.

White Space Advertising addressed this by producing a campaign featuring videos and testimonials from real app users. The vendor implemented a comprehensive three-month digital marketing plan across multiple social media platforms and the Google Display Network. This strategy led to a 216% increase in app downloads and a 4,331% surge in web traffic within the first month.

NHS Devon