Case Study: Lean Life creates a research-led weight loss platform with White Prompt

Lean Life unifies iOS and web with White Prompt

Lean Life, a B2B health and wellness coaching company, faced the challenge of entering a market saturated with B2C weight loss apps. They needed to position their unique offering, which was sold to organizations as a wellness benefit and centered on live coaching, without being drowned out by giants like Noom. White Prompt was brought in to define the audience, experience, and visual identity from the ground up to clearly communicate this B2B angle and appeal to their two core user personas.

White Prompt conducted extensive research, identifying an underserved niche with an 85% female audience. They developed a full product design and branding solution, including a UX research-backed design system for both iOS and web platforms. The solution unified live coaching, group sessions, and content into a single, warm interface. The outcome was a sharper product and clearer brand, with 100% of design decisions traceable to user research and a unified system that gave the engineering team confidence to build.

Lean Life