Case Study: Alex Surf Club boosts traffic and search visibility with White Peak Digital's website overhaul

Alex Surf Club boosts website traffic 54% with White Peak Digital

The customer, Alex Surf Club, an iconic surf life saving and hospitality organization on the Sunshine Coast, was struggling with an outdated Wix website that offered a poor user experience and slow load speeds. They approached the vendor, White Peak Digital, for a website and SEO overhaul to merge their two distinct brands into a single, cohesive digital platform.

White Peak Digital rebuilt the website from scratch using WordPress and Elementor, creating a mobile-first design with an easy-to-use CMS and simplified navigation. The new site successfully merged the club's life saving and hospitality services. The results were significant, with White Peak Digital delivering a 54% increase in website traffic and a 132% increase in organic Google traffic within the first 28 days after launch.

Alex Surf Club