Case Study: Communities in Schools Central Texas exceeds fundraising goals with White Lion Interactive

Communities in Schools Central Texas exceeds fundraising goal by 134% with White Lion Interactive

Communities in Schools Central Texas, an affiliate of the nation's largest dropout prevention organization, needed to pivot its major annual in-person fundraiser to an online format due to the 2020 pandemic. The challenge for White Lion Interactive was to help the organization raise crucial funds without being able to hold its traditional Food for Thought tasting event.

White Lion Interactive created a new brand identity and a comprehensive six-week digital campaign, which included a new logo, a central donation website, targeted social media ads, and ongoing email outreach. The vendor's strategy successfully exceeded the fundraising goal by 34%, reached over 144,000 potential donors, and drove more than 3,000 clicks to the donation page, providing CIS Central Texas with a highly effective new fundraising model.

Communities in Schools (cis) Central Texas